Built by a photographer.
For photographers.
Hyperfocal is the AI-powered preset generator that turns your creative vision into professional Lightroom presets in seconds.
Why I built this
As photographers, we know the struggle. You either spend hours tweaking sliders trying to nail that perfect look, pay for expensive preset packs that don't quite match your style, or settle for something that's "close enough."
I wanted something better. A tool that could understand what I was going for and translate that into precise Lightroom adjustments. So I built Hyperfocal.
Now you can describe exactly what you want (warm cinematic tones, lifted shadows, vintage film grain) and get a custom preset instantly. No more compromising on your creative vision.
Jon C. Phillips
I've been immersed in photography for 14 years. Over that time, I've created ebooks, courses, training materials, presets, and plugins, all focused on helping photographers improve their craft.
I've run photography blogs, newsletters, and websites for over a decade, reaching audiences of hundreds of thousands of photographers. I understand what photographers need because I am one.
But more than anything, I love to build things and ship product. There's nothing more satisfying than taking an idea, turning it into something real, and putting it in the hands of people who can use it.
Simple. Fast. Powerful.
Describe Your Vision
Tell us what you're going for in plain English. "Warm cinematic tones with lifted blacks" or "moody desaturated film look". We'll understand.
Or Upload a Reference
See a look you love? Upload the image and we'll analyze the color grading, tones, and adjustments to recreate that style.
AI Does the Work
Trained on thousands of professional presets, our AI understands photography aesthetics, color theory, and Lightroom's adjustment system. It translates your vision into precise technical settings.
Download & Apply
Get your .xmp preset file instantly. Import it into Lightroom Classic, Lightroom CC, or Photoshop ACR and start editing. Your preset works across desktop and mobile, ready to apply to your entire library.
Ready to create your first preset?
Join thousands of photographers who are already using Hyperfocal to speed up their editing workflow.
Questions? Feedback? Ideas?
I'd love to hear from you. Whether you have a feature request, found a bug, or just want to say hi, my inbox is always open.
hello@hprfcl.com